Louise Brockbank appointed head of Taste.com.au

NewsLifeMedia has appointed Louise Brockbank to the role of head of online food website taste.com.au.

Brockbank is the former chief marketing officer of Vividwireless and has also worked as chief development director for UNICEF; and general manager – sales and marketing at News Limited, where she led the marketing and channel sales within TrueLocal.

“I’m delighted to have attracted someone of the calibre of Louise Brockbank to this newly created position. With her strategic background and full spectrum marketing experience, Louise’s innovative thinking will provide a new dimension to the taste.com.aubusiness,” said Nicole Sheffield, managing director of NewsLifeMedia. 

In her new role Brockbank will be responsible for the strategic direction and growth of the global digital business of taste.com.au. She will take responsibility for platform’s commercial outcomes, innovation product delivery and audience growth.

“I am delighted to join the team at NewsLifeMedia, the scope of opportunity with taste.com.au is extraordinary. As Australia’s leading food brand, Taste is already loved and trusted by millions of Australian consumers. With a brief to innovate across multiple platforms, with a truly agile team, and to drive the growth of a global digital business – the brand is set for success on a completely new scale,” said Brockbank.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Taste.com.au

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Comments: 2

CathyG 28 May 13

Well done Louise – fabulous brand and you will take it to even greater success.

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Gav 30 May 13

Good on you Louise, and good for Taste.com.au!

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