When Love Comes To Town finale drags down Nine’s Tuesday ratings
Nine had one of its weakest nights of the year on Tuesday with its finale of dating show When Love Comes To Town averaging just 536,000 metro viewers according to preliminary data from OzTAM.
Decision time on When Love Comes To Town
As a result Seven easily won the night with a share of 26.8 per cent while Nine (17.7 per cent) was nearly in the unusual situation of being beaten by Ten (15.5 per cent). ABC1 rated 11.3 per cent.
Unusually, Ten beat Nine in Perth by 14 per cent to 12.6 per cent and in Adelaide by 14.7 per cent to 14.3 per cent.
When Love Comes To Town was only the 21st most watched show of the night.
From next week, the timeslot will be occupied by Hamish & Andy’s Gap Year South America. Previous versions of Gap Year have delivered sizeable ratings for Nine.
Meanwhile Seven’s reality contest House Rules was the most watched show of the night with a metro audience of 1.6m. The show was also top in the key advertising demographics of 16-39, 18-49 and 25-54.
Ten’s best performer was Masterchef which averaged 968,000 metro viewers. It was eighth among all people, but second in all three of the key advertising age demographics.
Seven’s local drama Winners & Losers rated 831,000.
Nine News won the national news battle, with 1.3m viewers, just ahead of Nine News.
Meanwhile, SBS One’s early morning coverage of Australia’s final World Cup match, against Spain, averaged 382,000 viewers across Sydney, Melbourne, Brisbane and Adelaide. Because of the time zone, Perth’s numbers were not included.
In the morning battle, Seven’s Sunrise (351,000) comfortably saw off Nine’s Today (284,000).
Tuesday’s top 15 metro shows:
- House Rules – Seven – 1.63m
- Nine News – Nine – 1.326m
- Seven News – Seven – 1.295m
- Seven News/ Today Tonight – 1.228m
- Nine News 6.30 – Nine – 1.218m
- A Current Affair – Nine – 1.084m
- Home And Away – Seven – 1m
- Masterchef – Ten – 968,000
- The Big Bang Theory – Nine – 898,000
- ABC News – ABC1 – 855,000
- Winners & Losers – Seven – 831,000
- NCIS – Ten – 809,000
- Hot Seat – Nine – 748,000
- 7.30 – ABC1 – 712,000
- Ten Eyewitness News – Ten – 692,000
Tuesday’s peak share:
- Seven: 26.8%
- Nine: 17.7%
- Ten: 15.5%
- ABC1: 11.3%
- 7TWO: 5.2%
- GO!: 4.0%
- 7mate: 3.7%
- ABC2: 2.9%
- SBS1: 2.8%
- Gem: 2.7%
- One: 2.5%
- Eleven: 2.5%
- ABC News 24: 0.7%
- SBS2: 0.6%
- ABC3: 1.0%
- NITV: 0.1%
Data copyright of OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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What a disaster this program has been for Nine. They had a popular program – Farmer Wants A Wife – but they decided that was “too blokey” and they replaced it with this program about a busload of women travelling from town to town looking for a bonk. Strong women? Weak ratings.
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