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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Love iis iin the aiir for Siimon Reynolds
The love affair with adland’s Siimon Reynolds continues… well at least for Siimon Reynolds.
For those of you who’ve been wondering what Reynolds has been up to of late, wonder no more.
While working as chairman of online network, OMG and securing a deal with Penguin to write about about how to be a high achiever – and be more like Siimon Reynolds – he’s also been busy putting the finishing touches to his new blog which can be found on what can only be described as the Siimon Reynolds Fan Club website.
And the name of his blog you ask? SIICOACH. Yes, that’s right. If you ever need help to become a better person “SIICOACH is a blog with powerful tips and observations about personal success, high performance and entrepreneurship”.
And if not, just go onto his website anyway, and with your friends and colleagues, try to guess how many head shots he had taken before he chose the select few to go on CONTINUOUS loop for all to enjoy.
Does anyone else think this all has a touch of Nick Adams about it??
"The Thinker" pose
December 3rd, 2009 at 1:20 pm
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Comments
3 Dec 09
1:41 pm
Tim – funny as always mate.
3 Dec 09
1:51 pm
‘You did a good job’ – Warren Buffett.
Outstanding accolade! I think someone once said that to me, just before I was fired…
3 Dec 09
2:13 pm
It’s been going for five months. There are four comments.
Yikes.
3 Dec 09
2:34 pm
Found this today: http://lifeatthebottom.com/chi.....siimon.jpg
3 Dec 09
4:01 pm
And if you visit the home page (or is it hoome paage?) of his blog in a web browser with JavaScript turned off (either temporarily turn it off in the Options/Preferences or install a plugin like NoScript in Firefox), you get all 5 of the banner images showing up in a row, at once!.
That’s five times Siimon Reynolds, or as I like to say, Siiiimon-tastic.
3 Dec 09
5:21 pm
so what has he done since 1984. Apart from swanning around and selling himself and ideas that never see the light of the day. He is the perfect anti-role model.
3 Dec 09
5:51 pm
talk about exposing yourself as a fake – with this exercise in cheap and nasty extreme narcissism he has just shot himself in the face and shredded whatever reputation he had for understanding marketing
4 Dec 09
9:17 am
Please can we have a mumbrella panel with him and Nick Adams on it? Perhaps we could livestream it from the Mogadishu Hilton (with you here in Sydney of course Tim). We just need two more shy and self-effacing types to make up the awesome foursome. Now who could they be?
4 Dec 09
9:22 am
People who write comments like this in my view are cowards and this amounts to pure defamation. Lets face it you are all jealous of this guys success and you clearly dont know him or you wouldnt be say this. You are a bunch of gossips and losers who have clearly dont nothing with your lives. This is a disgrace that this sort of thing is allowed to happen. why dont you all just crawl back in the holes from where you came.
4 Dec 09
9:28 am
Oh Dear. Loser watch…what can I say about that post of yours? Actually I won’t say anything because I would never knowingly pay out on a challenged person.
Good for you for learning about the interwebs and the computing systema’s!
4 Dec 09
11:26 am
whats with all the angst if he hasnt done anything – in yr opinion – since 1984? For those of us that were born around this time, we like him, for all the reason you hate him. get with the times. like what evs!
4 Dec 09
2:17 pm
What, no “print is dead” comment yet? Nope? Oh well.
4 Dec 09
2:25 pm
tall poppy syndrome is alive and well.
4 Dec 09
2:29 pm
Errr, Elissa, you wouldn’t happen to be the recruiter Siimon dumped at the beginning of the year, would you?…Still carrying a torch I see….
4 Dec 09
2:44 pm
Ego is not a dirty word
4 Dec 09
2:57 pm
what i find interesting is its a “blog” about “advertising”, with advertising type stuff on the blog. surely someone sees the irony here?
4 Dec 09
3:28 pm
a twat is still a twat, whether they’ve been successful or not
and whether or not they changed their name to put 2 i’s in it to make themselves more ‘memorable’
4 Dec 09
4:04 pm
thiis is epiic.
thiis liitle pop tart is exactly why ii got iinto advertisiing…
thank you siimon…you have truly rocked my socks off. You are now my desktop background.
Iinspiration with a capiitol Ii.
4 Dec 09
4:26 pm
He could have called it “Buzzle” – that’s not being used…
4 Dec 09
4:27 pm
Actually, I stand corrected… it IS being used!
I wonder if there’s any connection?
4 Dec 09
5:41 pm
This is a totally professional website, totally. Either this piece of PR has crashed the blog or it wasn’t working in the first place. Simon will be up wrestling with WordPress all night…. poor fella. I like the ‘Products’ section and the fact that Simon ‘customises each speech’ and… flipping hell… the mentornig services! 60k a year for the ‘hands on’ mentoring. I paid $1200 for 12 meetings over six months and I am brushing my teeth twice a day now. Imagine what you get for 60 big ones.
4 Dec 09
6:55 pm
ii must say all the carry on here iis just really diisappoiintiing
4 Dec 09
7:43 pm
Sven is one jealous ‘Loser’ . oh and did i mention a coward.. he would say this with his full name and phone number …if you would coward Sven then post it buddy!
5 Dec 09
12:19 am
Why has Australia got such a Tall Poppy Syndrome Problem?
Why can’t we learn from his achievements and then go out and further ourselves instead of trying to bash him to make ourselves feel better?
Shame on you Tim for posting such a biased article.
7 Dec 09
11:15 am
“Tall poppy????!!!” I always thought poppies were flowers not weeds. This guy is a legend in his own mind whose only skill is promoting himself. It works with easy to please tools like “loser watch”however if you had actually ever worked with him it is seriously a case of Emperor”s new clothes. Incidentally Loser Watch.. or may I use your first name? LOSER…. can’t you see the irony in telling people to use their full names whilst using a pseudonym yourself??
7 Dec 09
12:22 pm
This forum reminds me of the Mad Max, when our boy Mel, won’t kill off Blaster after their battle in the Thunderdome. “Two men enter, one man leave! Two men enter, one man leave!”
7 Dec 09
12:32 pm
how much shameless self promotion will siimon do….the blog is rubbish…perfect example of someone living off one famous campaign….
7 Dec 09
5:37 pm
Dear Loser Watch
i’ve got a Ben 10. Never worn a Loser Watch.
Me also speak no good engrish like you
BUT me no coward
Here are my details. Call me.
Siven Sivenson, 555 555 555
ps…i’ve added an i to my name to make myself more distinctment
8 Dec 09
2:27 pm
dear MWAHAHA! omgosh! are you still on the market? i still see yr holding a torch for me xxxx
8 Dec 09
3:13 pm
e eye e eye oh
10 Dec 09
9:41 am
A very nasty case of tall poppy syndrome. Why do Australians try to drag people who have had some success down to their own level? Not knowing the writer, that’s certainly how it came across. It’s very unattractive.
You don’t have to like him, you don’t have to like his style, no one is perfect, but everyone has different skills and abilities. Siimon is trying to make the most of his – are you making the most of yours?
Instead of throwing stones, you’d be better off putting the same amount of effort into making something of your own life. It’s so much easier to be a critic than to actually DO something. Encouraging others to be the best that they can be is a good place to start. Setting a good example is another.
10 Dec 09
10:37 pm
Hey Disappointed, it is possible to encourage and inspire people without being a narsarsistic maniac.
11 Dec 09
3:00 pm
Some time ago, I worked with Siimon and his team on a couple of projects. I found him to be very personable and professional. I was quite surprised by how he conducted himself in meetings…more quiet and contemplative than I thought he’d be given the hype and the tabloid interest. Interested in the work and getting it right.
I don’t understand how having a website that sells your ‘brand’ in a positive light can be construed in such a negative and personal way by marketing and ad industry professionals.
11 Dec 09
3:20 pm
Here, here Rascally
11 Dec 09
3:50 pm
that’s the whole point rascally/christian – he could be a nice bloke, a good mentor and a great ad man – but this website makes him look like a complete wanker – so in that respect it’s simply atrocious marketing. Perhaps he doesn’t know its up and running – maybe his mgt people are at fault?
11 Dec 09
4:01 pm
@sven
You’re entitled to your opinion of the website. I don’t agree. Unfortunately most of the comments here equate the website with the man, rather than as a ‘brand’ which I think is a misunderstanding of it’s purpose.
I don’t know Siimon personally at all, except for that short time crossing professional paths some time ago. I don’t think that the personal vilification of someone because they have a website for professional promotion is a worthwhile exercise.
27 Dec 09
12:56 pm
Hey II don’t know what all he’s done( to you)-’cept for the bowling for AIIDS spot. Seems liike he’s more about self iimprovement and self promotiion. Niice for hiim-EGO? You get that with creatiives BFD. II think iit’s more of an opportuniity for the australiian creatiives to check theiir own sorry state and why they can’t enliighten theiir clients more-this guy obviiously diid somethiing-you’re all stiill talkiing about hiim 20+yrs on