Lynx responds to ad ban with fake press conference boosting the double entendre
Lynx: Mock press conference
In a move suggesting that a ban on Unilever’s Lynx Clean Your Balls ad was a part of the company’s advertising strategy from the outset, the brand has immediately launched a new video featuring an unapologetic mock press conference.
The video comes as it was revealed that the Advertising Standards Board has banned the innuendo-laden ad because of the way it portrayed older men.
The new video features a brand spokesman holding a press conference.
Lynx: They used to be his balls
In keeping with the first ad in the campaign, much of the script has been lifted from a US campaign for sister product Axe which aired nearly two years ago.
Among the jokes carried across is a visual joke around blue balls, more suggestions that the only black man in the ad has a large ball sack and a severe woman who owns her boyfriend’s balls. The Australian version also steers clear of a visual reference to the specialist practice of teabagging.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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One of the worst falls from grace for a once great brand.
Not big or clever.
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It was great. @Erin A Blair You’re really not the target market.
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I think it is very funny.
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It’s a boring and tedious advert. It demeans both men and women. It is insulting to both sexes.
Why is deodorant trying to tell me to hate women?
What is the deal with that advert out at the moment where a man sees a woman and starts sweating and the voiceover says stuff like “sisters, a cause of sweating”….. Why are they blaming women for men sweating
!?
Why does Lynx hate women? Why does America hate women?
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Is the product for cleaning your testicles? Can someone explain it to me?
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I’m pretty crude, but this campaign is straight up missed it’s mark. Its sexist, boring, and unoriginal.
I felt embarrassed to be a man every time I saw the original ad, and I used to like Lynx, not anymore.
Ditto @ Eric and Sam.
And @ Jack, exactly, we don’t even know if they’re serious.
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it’s gonna be huge for the male teen demographic. thought it was alright, but the outraged woman put me off. think the tone would’ve been more playful without her there (turns it to a woman, sexism thing otherwise).
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Get over yourselves Aleks, Eric & Sam. I laughed ,its purile , stupid , sexist in reverse, ageist and well it offends just about everyone in some way. Its not meant to be philosphically debated. Whatever you do don’t go and see Ted if you don’t think there is something funny in this campaign.
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Do we need to recycle old creative from the US which wasn’t that great in the first place? Seems weird to me given that since the invention of the internet these kind of things are global regardless of the original target audience. Why do it again?
Side note – Why hasn’t Old Spice increased its range in Australia since the re-brand and success of its ads pretty much all over the Western world? They still have that same crappy roll-on deodorant on shelves which reeks.
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If they just an the Canadian (not American) version, we’d all be laughing at how funny and ridiculous it is. Instead they got sit actors and an even worse director and reshot it… Does Lowe even exist anymore? Surely they’re not still handling lynx?
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Stupid yes, offensive no. Certainly not worth the outrage.
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