Mac the Whacky?
Dr Mumbo has heard veteran marketing writer Paul McIntyre called a number of things in his years in the industry, not least the “servant with two masters” moniker given to him by The Australian.
But it seems the AdNews and Australian Financial Review scribe has a different nickname around the Fairfax offices – at least with the ever reverential Rear Window columnist Joe Aston, who dubbed him Captain Whacky in tweeting out his yarn this morning.
2015: the year that breaks free-to-air TV model? Great piece by Captain Whacky in @FinancialReviewhttp://t.co/sdN6WNvWtF#ausmedia
— Joe Aston (@mrjoeaston) April 19, 2015
Dr Mumbo hopes Aston meant the gruff Kiwi was whacky in an office clown kind of way rather than a Jeremy Clarkson manner.