F.Y.I.

Magshop unveils a new look

Bauer Media has announced that its online magazine subscription store Magship has undergone a total rebuild.

The announcement:

Bauer Media today announced that its leading online magazine subscription store, Magshop has undergone a total rebuild. This investment will benefit the entire publishing industry and set Magshop up to maximise new digital opportunities to be launched in the near future.

Featuring enhanced user functionality and a new design, based on an extensive user behaviour review, the all new Magshop provides consumers with a more engaging brand experience when purchasing their favourite magazines online, on tablet or via mobile from any of Australia and New Zealand’s leading publishers.

Magshop General Manager, Mark Harrison said, “The new Magshop site has a cleaner, more contemporary look with easy to follow navigation and improved search functionality.”

Magshop will continue to evolve in 2015, with the roll out of additional service initiatives based on our customer first strategy; including the ability to sell and fulfil digital products in real time. The enhanced serviceability reflects the way consumers are engaging with their favourite magazine brands,” he added.

Home to thousands of products and generating over 400,000 consumer sales per year, the new look Magshophas been completed in time for publishers and customers to further capitalise on the busy Christmas gifting season.

Source: Bauer Media press release

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