Major brands take out full-page ad in today’s The Australian to support marriage equality
A large number of high profile brands including the Commonwealth Bank, Foxtel, Telstra and Qantas and ANZ have taken out a full page ad in today’s The Australian newspaper declaring “corporate Australia supports marriage equality”.
Overall 53 brands declared their support in a full-page ad for Australian Marriage Equality in today’s The Australian, with Pink Media Group managing director Ben Mulcahy calling on more people “to speak to their organisations to get on board with this”.
“We’re hoping many more brands will come on board. This is the first time this has happened, we’re hoping over the next week or two and we’re putting a call out to major organisations nationally to join this initiative and to show their support,” Mulcahy said.
“We’re hoping next time around we’ll need a double-page ad.”
Media brands such as The Pink Media Group, Mamamia Women’s Network, Marie Claire, The Star Observer and Social Diary have all backed the campaign.
The call for reform follows on from Irish voters backing same-sex marriage in a referendum just last week and opposition leader Bill Shorten confirming the Labor party will move a bill to legalise same-sex marriage next week.
“It’s very powerful for major corporates to demonstrate their support, especially at a time when a number of MPs are not supporting marriage equality,” Mulcahy said.
“Having 72 per cent of Australians say they support marriage equality, and having major corporates supporting marriage equality and having Ireland, the UK and most of America supporting marriage equality, is just a powerful way of showing MPs it’s inevitable and it’s what the people want.”
The call out for corporations to support marriage equality follows on from a number of brands getting on board with Mardi Gras earlier this year, with Carsguide.com.au, Telstra, Airbnb, and the ANZ Bank contributing to the event’s funding pool.
Rodney Croome, national convener of Australian Marriage Equality, said in a statement: “I applaud Australia’s business community for its leadership on marriage equality, and for the powerful message it is sending to our federal representatives about moving forward quickly on the reform.
“The business community’s support for marriage equality reflects the importance it places on treating all staff and customers with equal respect, and of maintaining Australia’s positive reputation overseas.
“The 72 per cent of Australians who support marriage equality will look with pride on those businesses who are reflecting their values, and expect parliament to do the same.”
Corporations interested in pledging their support can visit the Australian Marriage Equality website where they can throw their support behind the cause by adding their logo to the website and signing the open letter.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Any reason nab isn’t there? No more to give?
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You’d think Dominos Pizza would also be on the list. After all, they have the hots for what’s in the box.
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Why no AFL????
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AME are calling for more brands to add their support. They just need to sign the letter of support and provide a logo. See http://www.corpsupport.org.au
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Strange how Foxtel – half owned by News Corp – is there but News itself isn’t. Perhaps only the Telstra part of Foxtel supports equality.
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Corporate Australia supporting a vocal target audience with a high discretionary income & a propensity to spend – who would have thought they would do that? Plus by having their brand in there they get to claim to be an inclusive organisation that doesn’t discriminate , ticking off some HR brownie points for the annual report to shareholders.
Wow, how surprising……not.
Where’s their LGBTI board members? They can barely manage female executive inclusion let alone a more liberal sexual orientation.
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Is this even a debate for brands to enter?
Surely it’s one for the people. Wh gives a shit what an organisation add their logo in the hope that it will reflect positively for them.
(I’m for it by the way – just don’t think a brand has any ground here)
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Why advertise in the Oz? I know it’s a national daily but it has few readers and News Corp has hardly offered much support to the gay community through their papers, quite the opposite in fact. They should take out an ad in the AFR or SMH.
Apart from that, congrats to all the businesses involved.
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No big retailers there who employ a lot of LGBT people very disappointing DJ MYER COLES W/W JBHIFI get in the act guys..
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I’m moving my funds to NAB
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I will be moving my funds from the CBA. Having traditional patriotical views and different from the alternative I’m sick of being called a racist, biggot and arrogant Where’s my right to choose and free speech I can’t even enjoy my meal in fresh air without smokers encroaching on my space with their right to smoke Why should I have other people’s views pushed on me At least these companies are out in the open now
I won’t be supporting them
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