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Making Tracks wins at IAB

DDB Sydney picked up best of show at Thursday night’s IAB Awards for its Making Tracks project for Tourism Australia.

The Making Tracks project saw visiting members of the YouTube Symphony orchestra paired with contemporary musicians for trips around Australia.

The work also won the social media marketing category .

2011 IAB Australia Awards Winners List

Category: Social Media Marketing AND Best of Show

  • DDB Sydney – Making Tracks; Tourism Australia
  • https://www.youtube.com/australia

Category: Brand Awareness and Positioning

  • Droga5 – Brew by Feel; Carlton & United Breweries – Cascade
  • http://www.cascadebreweryco.com.au

Category: Direct Response and Lead Generation

  • Deepend – Lick-A-Prize 2010/11; Unilever – Streets Paddlepop
  • http://www.paddlepop.com.au

Category: Product Launch

  • BCM – The Art of Shaping; Triumph International
  • http://theartofshaping.com.au/

Category: Brand Loyalty and Retention

  • Starcom -Whiskas Pledge; Mars Petcare

Category: Brand Destination Site

  • The White Agency – The Commonwealth Bank Property Guide; Commonwealth Bank of Australia
  • http://www.commbank.com.au/personal/home-loans/i-phone-app/

Category: Cross-Platform Integration

  • Publicis Mojo Melbourne – MAXIBON Man-Chew; Nestle Peters Ice Cream
  • http://www.man-chew.com.au

Category: Branded Content

  • 303 Group – Enjoy The Ride; Office of Road Safety
  • http://www.enjoytheride.wa.gov.au/

Category: Search Marketing (Paid Search)

  • Maxus – In Our Nature Acquisition; Shangri-La Hotels and Resorts
  • www.shangri-la.com.au

Category: Search Marketing (Organic Search)

  • First Rate – The Power of Longtail; Focus Property
  • http://www.focuspropertymanagement.com.au/locations/

Category: Rich Media and Digital Video

  • The White Agency – The Commonwealth Bank Property Guide; Commonwealth Bank of Australia
  • http://www.commbank.com.au/personal/home-loans/i-phone-app/

Category: Not-for-Profit / Public Service

  • Initiative Melbourne – Oxfam Unwrapped 2010; Oxfam
  • http://www.charity-gifts.com.au/oxfam-unwrapped-australia.php
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