Mambo appoints digital agency Reborn

Street and surfwear clothing label Mambo has appointed digital agency Reborn.

The announcement:

Well-loved iconic Australian brand Mambo is set to add some extra flavour in the digital space in 2012, partnering with independent digital agency REBORN.

“We are excited to be appointed, it’s a brand we love for its free spirit and unique creativity which as an agency we truly align ourselves with. Mambo is looking to deliver bold and brave communications in the digital space and we are excited to collaborate with them on that journey“, said Jarrad Collings – Creative Director.

REBORN will kick off the new relationship working closely with Mambo to propel its 2012/2013 digital approach with a focus on social and new innovative opportunities.

“We were stoked to see the level of enthusiasm from the crew at Reborn. On top of being able to demonstrate a great mix of strategic and creative thinking, we were particularly impressed at their ‘Inter-Agency Ping Pong Finalists’ status. We are excited to work with them, and we believe they have the drive and vision to assist us in meeting sales goals by igniting memorable conversations around the brand in 2012/13” said Kelly Neve, Mambo.

Following a competitive agency review REBORN has added another new brand with Mambo joining Breville, L’Oreal Paris and Fujifilm as recent new business wins.

Source: Reborn press release

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