Man from Goodby in the chair
For those who’ve not been paying attention to the Australian advertising scene for the last, erm, four years or so, the decision by Commonwealth Bank to give its ad account to the US-based Goodby Silverstein has rankled with locals ever since.
Which may well contribute to the mighty anonymous kicking every CommBank ad unfailingly gets on the likes of Campaign Grief and Mumbrella.
So Dr Mumbo is amused to see that AWARD, Australia’s biggest awards ceremony, has signed up Goodby’s Erik Vervroegen, ECD on the CommBank account, to chair this year’s jury.
It helps that he’s won 70 Lions himself, but it’s still delightful to see the rehabilitation of Goodby’s.
Thems is a lot of Lions.
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At least he will know how to spot the scam ads.
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Loving the irony of not doing clichéd work – actually does good work – but looks like a cliché! Stubble….? scraggly 1970’s hair…? Hello? Calling all stylists!
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