News

Pacific Magazines to launch Marie Claire ‘under the cover’ doco

Pacific Magazines is to launch a fly-on-the-wall documentary series about the editors and producers of Marie Claire magazine.

In what might be seen as a dig at ACP’s documentary Park Street, which flopped when it aired in February, Pacific Magazines’ editor/publisher, Jackie Frank said the show, called Marie Claire, Under the Cover’, “offers more than just a cursory look” at what makes Marie Claire tick.

“It brings viewers closer to the people behind the brand as they juggle the high pressure world of the magazine with their own personal lives,” she said.

The show, which covers “everything from high-fashion photo shoots to runway shows; red carpet events to late night deadlines”, will air on 7TWO and Seven from June.

It is sponsored by Schwarzkopf.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.