Mark launches debut work for LivingSocial, ‘Make life more laaaaaaaaaaaa!’

M&C Saatchi’s digital arm has launched the new TVC for group buying site LivingSocial.

The campaign is the first from Mark, M&C’s digital and direct marketing agency, which won the account in March.

The campaign went out on Sunday 13 May leading with two brand and one retail TVCs with radio spots this week and outdoor, cinema and digital executions to follow.

The campaign features the LivingSocial logo and four coloured bubbles, brought to life.

Hamish Stewart, Mark’s creative director said: “This has been an incredibly fun campaign to work on. It’s rare to see the work that wins the pitch actually get made, and it’s rare for the process to be this smooth. We’re delighted with the end result.”

Stewart continued: “It’s been great working with the LivingSocial team too, and all of our production partners – Teaspoon, Noise and FSM – have done an exceptional job.”

Andrew Mamo, Living Social Australia & New Zealand creative director said: “Mark totally got that from day one and nailed the brief. Their creative thinking always serviced the brand, not themselves, and as a result they’ve captured the spirit of the LivingSocial brand in a really charming way.”

Client:  LivingSocial
Agency: Mark Sydney
Animation: Teaspoon
Post: FSM
Sound: Noise


  1. BK
    15 May 12
    12:55 pm

  2. Some of the most amazing work we’ve ever seen.

  3. Adam
    15 May 12
    3:38 pm

  4. Absolutely LOVE this work. Can’t help but see LocoRoco every time I watch the ad, though!

  5. Hoin
    15 May 12
    4:33 pm

  6. I saw that ad last night. I thought it was for a dating site.

  7. jean cave
    15 May 12
    5:23 pm

  8. That game looks good fun.

  9. John
    15 May 12
    8:50 pm

  10. That’s pretty cool. Strong branding, a bit of fun, campaignable forever…job done.

  11. KL
    15 May 12
    10:09 pm

  12. Saw this last night. Stood out like the proverbials – nice work by teaspoon too

  13. bob is a rabbit
    16 May 12
    11:47 am

  14. Brutally Simple does it again. Clients take note. And no, I don’t work for Mark or M&C.

  15. Funkle
    16 May 12
    4:35 pm

  16. love it, sums up the brand, quick to produce, memorable.