—–

you have to be joking sister – i was working in agencies 10 years ago and we always slagged off the client (usually as soon as we hung up the phone after speaking to them).

And now that I am a nasty evil client, I have to say some of our agencies are shite – cannot even deliver good basic account service (e.g delivering on time, managing client expectations, etc) that 10 years ago your average account executive would have known, whilst today I get GAD’s let their AM’s present revised work where the agency has forgotten to make half the requested changes.

I hear the words “fucking agency” almost everytime my colleagues who worked with another agency put down the phone, as the agency had fucked up again on the most basic stuff.

And sadly that is why, a few months later that agency had to retrench quite a few people when our account left them due to their not being able to manage agency fundamentals 101 and their belief that their agency was there to make the creatives feel happy, rather than address client needs.