Marketing agency Cassette launches PR department
Full service marketing agency Cassette has launched a PR department to be led by consumer PR specialist Jess Nunns, formerly CEO at Undertow Media where she had been for more than three and a half years.
Annabelle Jones has also joined the agency to support Nunns and drive the PR offering from Sydney. She joins after nine months as general manager with AMPR.
Founder Charlie Goldsmith said: “At Cassette, we are a family of specialists with a common love of creative expression. Our communication skills and services are integral to our clients’ businesses and as their needs change and grow, we continually adapt. We want the right people in the right places – that philosophy has taken Cassette from my lounge room in 1999 to where it is today.”
Cassette’s new PR offering means the agency has formerly parted ways with past partner AMPR, though the businesses will continue to work together on shared clients.
The pair join the 45-strong team at Cassette, which includes staff with PR agency, brand strategy and journalism backgrounds.
The launch of the PR arm of the agency coincides with the agency opening a Hong Kong office, in addition to its Melbourne and Sydney offices.
Miranda Ward
Linkedin