Masterchef heads for strong series finish
Finals week of Masterchef got off to a strong start for Ten on Sunday night, with the show dominating in the key advertising demographics of 16-39, 18-49 and 25-54.
The show rated well ahead of any other in each demo.
In 16-39, it pulled in an audience of 582,000 – 76% bigger than the next show which was Ten’s Modern Family with 330,000.
In 18-49, Masterchef pulled in 813,000 – 47% bigger than Nine’s 60 minutes which placed second in the demo according to preliminary overnight metro ratings from OzTam.
And in 25-54, it pulled in 797,000 – 30% ahead of 60 Minutes.
Masterchef runs until Wednesday night, with Masterchef All-Stars due to start on Thursday.
In total people, Seven dominated, with Seven News rating 1.536m, followed by double episodes of Downton Abbey rating 1.527m and 1.501m. Masterchef was fourth with 1.454m.
Nine’s best performer was Nine News with 1.399m.
In the battle of breakfast, Seven’s Sunrise beat Nine’s Today by 372,000 to 303,000.
Sunday’s Top 15 shows
1. Seven News – Seven 1.536m
2. Downton Abbey – Episode 1 – Seven 1.527m
3. Downton Abbey – Episode 2 – Seven 1.501m
4. Masterchef – Ten 1.454m
5. Nine News – Nine 1.399m
6. Sunday Night – Seven 1.345m
7. 60 Minutes – Nine 1.271m
8. Hot Property – Nine 0.957m
9. Once Upon A Time – Seven 0.913m
10. The Blind Side – Nine 0.878m
11. ABC News – ABC 0.855m
12. Grand Designs Revisited – ABC 0.756m
13. Modern Family – Ten 0.737m
14. Dream Build – ABC 0.706m
15. Wallander – ABC 0.531m
Sunday’s channel share
Seven: 26.6%
Nine: 21.5%
Ten: 16.7%
ABC1: 9.4%
SBS1: 5.1%
7mate: 3.5%
One: 3.2%
GO!: 2.8%
7TWO 2.6%
Gem: 2.3%
ABC2: 2.0%
ABC3: 0.8%
ABC News 24: 0.6%
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Masterchefs final flourish guarantees another series.Hopefully they have a few new ideas up their sleeve as viewers are not tricked anymore by the twists and “you have ten seconds to go” and nothing in plated up. Last night was a joke. all they had to do was steam a fish or cook a steak and the plating up was done by professionals. How could the fish be the “dish of the day” when all he had to do was put the fish in the steamer.
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