Masterchef returns with 1.1m viewers while Magazine Wars rates 846,000
Ten’s Masterchef has returned with an audience drop of about 20 per cent on last year’s opening.
The fifth series of the show debuted with a metro audience of 1.107m, according to preliminary overnight metro ratings from OzTAM.
This was down on last year’s debut of 1.368m, and the lowest MasterChef series debut to date. However, it was also one of the first time this year that a show delivered more than 1m metro viewers to Ten.
In 2009, Masterchef started life with 1.4m viewers, before the second series his a debut high of 1.692m in 2010. 2011 saw it debut at 1.569m.
Last night’s 1.107m was eighth for the night among all viewers. However, in Ten’s new target demographic of 25-54, Masterchef did much better, coming in third for the night., behind Nine’s The Block and 60 Minutes.
The Block was also top in all people with an audience of 1.612m. Nine’s House Husbands rated 901,000.
Paper Giants Magazine Wars, the ABC’s take on the publishing battles between Nene King and Dulcie Boling, rated 846,000.
A Place To Call Home, on Seven, rated 1.229m.
Among all people, it was a dead heat for the night with both Nine and Seven on 22.7 per cent. Ten had a 15 per cent share – one of its best for the year to date – and ABC1 13.8 per cent.
Sunday’s Top 15 shows:
- The Block Nine 1.612m
- Seven News Seven 1.503m
- Nine News Nine 1.474m
- 60 Minutes Nine 1.291m
- A Place To Call Home Seven 1.229m
- Sunday Night Seven 1.168m
- The Force Seven 1.126m
- Masterchef Ten 1.107m
- Whitlam ABC 0.965m
- Highway Patrol Seven 0.952m
- House Husbands Nine 0.901m
- Paper Giants: Magazine Wars ABC 0.846m
- ABC News ABC 0.821m
- Modern Family Ten 0.666m
- Elementary Ten 0.665m
Sunday’s share:
- Seven: 22.7%
- Nine: 22.7%
- Ten: 15.0%
- ABC1: 13.8%
- 7mate: 3.7%
- SBS1: 3.6%
- GO!: 3.5%
- 7TWO 3.3%
- Eleven: 3.3%
- Gem: 2.5%
- ABC2: 2.2%
- One: 2.0%
- ABC3: 0.6%
- ABC News 24: 0.6%
- SBS2: 0.4%
- NITV: 0.0%
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Masterchef last night was heavily influenced by My Kitchen Rules. Not much cooking and a whole lot a farcical excitement. I switched off at about 8pm.
Pity – as far as cooking shows go they have gone from being the innovator to the imitator.
You can tell Channel 10 is under the pump.
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Shocking start to a new season. I expect it has something to do with the absurd promo campaign and general lack of momentum at Ten .
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Good result but a dip over the Ita/Asher led first instalment. Paper Giants Pt 1 in 2011 did over 1.2m metro for the first ep, over 1.3m for the second.
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Magazine Wars was amazing. What is wrong with the public. Lousy result really. It was pretty much always going to be a sure thing for quality and entertainment value.
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Master Chef’s Curley, Larry and Moe. what a waste of time that programme has become. no way will I be watching this series. Those three “chefs” are so up themselves it’s pathetic.
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Very poor first episode. The dishes produced were average if at all. To top it off Masterchef are promoting tonight’s episode to have the worst dish ever! Why would you do that Masterchef, why! Putting yourself down, such bad marketing.
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It was nice to see Masterchef back.Boys had a haircut(not George!!). Clever angle to make it boys vs girls. At least they are trying something new and have kept it interesting. Of course there is going to be the usual dramas and background.All the shows have them. Nice diversion from the house renos.
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I agree CS. I turned on the ‘taste-o-meter’ on my SmartTV and thought they were shite.
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