MasterChef reveals final sponsors list

Network Ten has finalised its sponsor lineup for MasterChef, which returns with series four on Sunday night.

Barilla Australia, Nikon Australia and American Express have signed as partners while Nando’s is a new sponsor.

Other brands backing this year’s season including returning sponsors Coles Supermarkets, MasterFoods, Sunbeam, Fonterra, Mitsubishi Motors and Qantas Airways, and new partners Reckitt Benckiser and the South Australian Tourism Commission.

Ten’s chief sales officer Mike Morrison said: “We have more sponsors and partners this year than in 2011, which underlines MasterChef Australia’s status as one of the country’s most-loved and highest-rating television series. MasterChef Australia also offers our sponsors and partners a deep level of integration that extends and enhances their involvement.”

The show returns to air on Sunday and will also run nightly across the week.

The first season of MasterChef shook up the TV marketplace, catching public imagination and delivering high ratings. The most recent series faded somewhat, however, the show remains Ten’s key franchise.

A key battleground for the show will be the weekday 7pm slot when it will find itself up against reality renovation show The Block on Nine. The show is produced by Shine.

Comments


  1. George Williams
    4 May 12
    9:23 am

  2. Ten – I would love to see what price you have converted these sponsors at ? I believe advertisers have been hesitant this year after a weak performance last year and prices have been slashed accordingly. That said, I presume it is easy to give up airtime and cut prices when they have deteroriating ratings and advertiser enquiry.