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	<title>Comments on: Masterchef smashes TV ratings record</title>
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	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: Frank Acariatre</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-49006</link>
		<dc:creator>Frank Acariatre</dc:creator>
		<pubDate>Mon, 26 Jul 2010 10:54:26 +0000</pubDate>
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		<description>Why the surprise? Every other TV station promoted the show heavily.</description>
		<content:encoded><![CDATA[<p>Why the surprise? Every other TV station promoted the show heavily.</p>
]]></content:encoded>
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		<title>By: FcknkddngY</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48954</link>
		<dc:creator>FcknkddngY</dc:creator>
		<pubDate>Mon, 26 Jul 2010 04:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=30287#comment-48954</guid>
		<description>5 Million people watching strangers cooking an omelete? Are you egging me on?</description>
		<content:encoded><![CDATA[<p>5 Million people watching strangers cooking an omelete? Are you egging me on?</p>
]]></content:encoded>
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	<item>
		<title>By: hello_emily</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48952</link>
		<dc:creator>hello_emily</dc:creator>
		<pubDate>Mon, 26 Jul 2010 04:05:03 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=30287#comment-48952</guid>
		<description>Bill Bailey apologised to the audience last night at the State Theatre for keeping them away from the MasterChef finale.</description>
		<content:encoded><![CDATA[<p>Bill Bailey apologised to the audience last night at the State Theatre for keeping them away from the MasterChef finale.</p>
]]></content:encoded>
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		<title>By: Brian</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48929</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 26 Jul 2010 03:41:59 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=30287#comment-48929</guid>
		<description>ANON333... Ha, ha! Even worse the magazine edition&#039;s doing 250K. Bloody traditional media hanging about pulling huge audiences and huge ad spends. The internet&#039;s the future, after all – what with those 3 people having a social media experience with that $1.50 ad spend.</description>
		<content:encoded><![CDATA[<p>ANON333&#8230; Ha, ha! Even worse the magazine edition&#8217;s doing 250K. Bloody traditional media hanging about pulling huge audiences and huge ad spends. The internet&#8217;s the future, after all – what with those 3 people having a social media experience with that $1.50 ad spend.</p>
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	<item>
		<title>By: Anonymous</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48911</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 26 Jul 2010 01:41:46 +0000</pubDate>
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		<description>Outstanding!</description>
		<content:encoded><![CDATA[<p>Outstanding!</p>
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	<item>
		<title>By: ANON333</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48904</link>
		<dc:creator>ANON333</dc:creator>
		<pubDate>Mon, 26 Jul 2010 01:09:19 +0000</pubDate>
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		<description>Old media- pfffft...

5.74m sets of eyeballs on the same content at the same time.?   BIG DEAL!</description>
		<content:encoded><![CDATA[<p>Old media- pfffft&#8230;</p>
<p>5.74m sets of eyeballs on the same content at the same time.?   BIG DEAL!</p>
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	<item>
		<title>By: Kieran</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48902</link>
		<dc:creator>Kieran</dc:creator>
		<pubDate>Mon, 26 Jul 2010 00:47:22 +0000</pubDate>
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		<description>So do we have a regional comparison for last year?</description>
		<content:encoded><![CDATA[<p>So do we have a regional comparison for last year?</p>
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		<title>By: Simon</title>
		<link>http://mumbrella.com.au/masterchef-smashes-tv-ratings-record-30287#comment-48884</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Sun, 25 Jul 2010 23:19:52 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=30287#comment-48884</guid>
		<description>Crikey. A successful reality show without any hatred, anger, bitching or back-stabbing. Who would have thought it?

I watched it for the last four weeks and thoroughly enjoyed it all. Nice one Channel Ten.

Simon
www.TwoCentsGroup.com.au</description>
		<content:encoded><![CDATA[<p>Crikey. A successful reality show without any hatred, anger, bitching or back-stabbing. Who would have thought it?</p>
<p>I watched it for the last four weeks and thoroughly enjoyed it all. Nice one Channel Ten.</p>
<p>Simon<br />
<a href="http://www.TwoCentsGroup.com.au" rel="nofollow">http://www.TwoCentsGroup.com.au</a></p>
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