Comments on: MasterChef to launch as a magazine

By: Fremantle Media to grow licensing business through live events - mUmBRELLA

Fremantle Media to grow licensing business through live events - mUmBRELLA — Mon, 07 Dec 2009 03:19:45 +0000

[...] latest development follows FME’s move to team up with News Magazines to launch a food and lifestyle title under the MasterChef brand. FME has also partnered with Groupe SEB to launch the Tefal MasterChef cookware range, and Random [...]

By: MasterChef-in-training

MasterChef-in-training — Mon, 23 Nov 2009 08:09:29 +0000

Looking forward to this magazine, though i hope that unlike so many other cookbooks and magazines, this one will incorporate many recipes that include everyday ingredients at average supermarkets.
A great idea though, the MasterChef dominion are really taking advantage of the brand that they have created, and i congratulate them on their incredible business sense. Milk it for all it’s worth. I wish that i had though of it!!

By: anon

anon — Sun, 22 Nov 2009 23:56:33 +0000

Yep, and if I was in their shoes I’d be making sure that we milked it until it’s all gone as well.

By: TMF

TMF — Sun, 22 Nov 2009 23:54:14 +0000

Did someone say cash cow?