Masterchef’s first Monday episode rates just 739,000
The first Monday night episode of the new series of Masterchef saw one of the lowest ratings in the history of the show, with a metro audience of just 739,000.
The show was comprehensively beaten by The Voice which rated 1.532m, and The Block which rated 1.459 for Nine. It was also beaten by Seven’s House Rules which rated a series high of 1.306m according to preliminary overnight metro ratings from OzTAM.
Masterchef did not fare much better in Ten’s new target demographic of 25-54, where it was 10th for the night. The Block was top in this demo, followed by The Voice, then House Rules.
While the Masterchef number is a disappointing one for Ten, the network will comfort itself that there are only three weeks or so left of the Voice after which the competition may ease a little.
Masterchef was also just ahead in its timeslot of ABC1’s 7.30, which rated 719,000.
Ten’s new current affairs show Hamish Macdonald’s The Truth Is?, which aired from 8.30pm to 9.30pm also had a disappointing debut last night. The show was coded as two seperate episodes which were 22nd and 23rd for the night in all people with audiences of 491,000 and 480,000. In 25-54 it was 13th and 14th.
Nine won the night with a share of 27.2 per cent, followed by Seven on 23 per cent. ABC1 was on 12.6 per cent and Ten was fourth with 10.9 per cent.
Monday’s top 15 shows:
- The Voice Nine 1.532m
- The Block Nine 1.459m
- Nine News Nine 1.456m
- House Rules Seven 1.306m
- Seven News Seven 1.269m
- Today Tonight Seven 1.174m
- A Current Affair Nine 1.167m
- Home and Away Seven 0.998m
- Revenge Seven 0.993m
- ABC News ABC 0.903m
- Hot Seat Nine 0.822m
- Australian Story ABC 0.741m
- Masterchef Ten 0.739m
- 7:30 ABC 0.719m
- Ten News Ten 0.715m
Monday’s share:
- Nine: 27.2%
- Seven: 23.0%
- ABC1: 12.6%
- Ten: 10.9%
- 7mate: 4.7%
- 7TWO: 4.0%
- GO!: 3.5%
- SBS1: 3.4%
- Eleven: 2.3%
- Gem: 2.3%
- ABC2: 2.1%
- One: 1.8%
- ABC News 24: 0.9%
- ABC3: 0.6%
- SBS2: 0.6%
- NITV: 0.0%
Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Stick a fork in it…
User ID not verified.
Girls v Boys is a tawdry and tedious format development. It’s sad, but they just needed to keep tweaking the tournament structure. Maybe next year.
User ID not verified.
Ten has another six months of hard, tough ratings ahead.
At least the comparables are low given last years record lows.
User ID not verified.
I was prepared to give MC one last chance, but after reading the sob-story profile of almost every contestant and seeing the cheeseball posed promo shots of the hosts, I realised this was going to be the exact same wank-fest as recent series.
User ID not verified.
If this was any schmaltzier and pathetic it would almost be funny. The whole format is cringable.
It’s a pity the celebrity chefs on Masterchef have been influenced by their own success and are now almost parodies of themselves.
I iss the old Masterchef so much. It was companion through the last few winters.
User ID not verified.
The Hamish show was pretty solid for the majority – very small audience drop-off suggests the people who did tune in did enjoy it, not much churn there from the looks of it.
Putting it up against Four Corners and immediately after a Masterchef series that has been dumbed down to the extreme feels like odd programming … not sure the Masterchef 2013 audience would have been able to sit through 60 mins of the truth is.
User ID not verified.
same old same old…… zzzzzzzzzzzzzzzzzzzzz
User ID not verified.
Channel 10 is simply toxic.
If MasterChef was on Seven in particular, or even Nine, it would still be rating well.
Whatever 10 tackles is always going to struggle. People (or at least people with people meters) dislike Channel 10.
User ID not verified.
…however, anyone who says MasterChef is any more manipulative than any other reality show, clearly hasn’t watched The Block.
They lay it on with (ahem) a trowel.
User ID not verified.
Could this signify the imminent arrival of that long awaited moment when most people would get heartily fed up with watching nervous contestants prepare food under extreme pressure and then kowtow to haughty egocentric critics in the form of suited celebrity experts?
Could it be that many people have at last moved on from the airy fairy make believe world of haute cuisine, and found new ,and perhaps real, interests in other areas of life’s rich tapestry?
Perhaps it’s just that the Boys Versus Girls format has, at last, become too banal even for the cooking show audiences.
Sorry to be so negative, I love informative programs about cooking, but the idea of turning cuisine into a competitive spectator sport, was never a very good one in my opinion.
User ID not verified.
Couldn’ agree with you more Robbo. I used to be a fan of The Block and have used it in the past to decorate my home, however, I haven’t seen any renovating in this series at all! I’ve stopped watching! As for MasterChef, I think I’ll give that a miss too. Nothing is real in these reality shows!
User ID not verified.
I dunno why TEN is so toxic i cannot watch anything on 7 with the 13 or 14 adds and promos in every break and those breaks come around oh so quick.No wonder there shows always run overtime.
User ID not verified.