Match and Clemenger BBDO top 2013/14 Agency Review
The “king of the indies” Match Media and “world class agency” Clemenger BBDO scooped the top spots in the 2013/14 media and creative Agency Review, published today.
For the review, produced by Mumbrella’s sister marketing intelligence tool The Source, a panel of 40 experts and 550 Mumbrella readers rated 26 creative and 21 media agencies in ten categories based on their reputation in the industry.
In creative, Clemenger came out on top by just 0.02 per cent in the overall rankings ahead of Sydney independent The Monkeys, topping six of the ten assessment criteria, with Whybin\TBWA, Droga5 and Leo Burnett completing the top five.
The expert panel said: “Clemenger continue to maintain a leadership role in Melbourne and Sydney with innovative creative and effective thinking for their clients.”
At the foot of the table was Perth-based agency Marketforce, with Publicis Mojo, Grey, JWT and 303Lowe just above them. The most-awarded agency in the world this year, McCann, was 18th in the reputational survey.
In media, Match was one of three independent agencies in the top five, with Bohemia, UM, PHD and Slingshot Media completing the line-up. An expert panelists described Match as “the absolute stand out agency in all aspects”, with the agency top in five assessment categories.
But while the boutique offerings are enjoying a good reputation in market larger networks have struggled in the review, with ZenithOptimedia propping up the table, behind Mitchell & Partners, independent Paykel Media, GroupM’s Maxus and Aegis Media owned Carat.
The findings were revealed at the SAGE – Secrets of Agency Excellence – conference which took place in Sydney on Thursday and in Melbourne on Wednesday.
Creative Agency overall rankings:
|
Clemenger BBDO |
|
The Monkeys |
|
Whybin/TBWA |
|
Droga5 |
|
Leo Burnett |
|
DDB |
|
Naked Communications |
|
BMF |
|
M&C Saatchi |
|
Host |
|
Ogilvy |
|
Saatchi & Saatchi |
|
CumminsRoss |
|
The Hallway |
|
George Patterson Y&R |
|
AJF Partnership |
|
The Works |
|
McCann |
|
Havas Worldwide |
|
BWM |
|
Meerkats |
|
303Lowe |
|
JWT |
|
Grey |
|
Publicis Mojo |
|
Marketforce |
Media agency overall rankings:
|
Match Media |
|
Bohemia |
|
UM |
|
PHD |
|
Slingshot Media |
|
Razor |
|
Mindshare |
|
OMD |
|
Ikon Communications |
|
MediaCom |
|
Initiative |
|
MEC |
|
Vizeum |
|
TMS |
|
Starcom MediaVest Group |
|
Pearman |
|
Carat |
|
Maxus |
|
Paykel Media |
|
Mitchell & Partners |
|
ZenithOptimedia |
The Agency Review book, featuring detailed breakdowns of the ten assessment categories, an assessment of each agency based on panel comments, the year in its own words and details about each business including client wins and losses and billings, is available now. The book is priced at $125 plus delivery and GST. Click here to buy the book.
massive news from media agency ranking and damn right. Congrats match and wow Bohemia ranked no 2 in the country after just 2 years. Great effort and thoroughly deserved
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Mediacom had been the outstanding media agency for the past three years, and yet they are in the middle of the pack. Who are these “experts”?!?!
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I would have thought that Ogilvy is even on the creative list raises a few eyebrows.
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Congrats match and bohemia. Things clearly not going well at ikon, from 1st to 9th…can’t remember a time they wouldn’t have been considered a top 3 agency.
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Bob Turner, are you sure about that? They were at their peak three and a bit years ago, then UM rose to the top just as OMD and Ikon had done in the past. The industry is in constant flux, and these rankings are about more than billings, client rosters and made up statistics about industry churn where apparently every agency is well below the average.
Let the little guys have their well deserved day in the sun.
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