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Mazda teases audiences ahead of launch of new model of Mazda2

Mazda is teasing customers ahead of the launch of the new model of the Mazda2 with a campaign which suggests the car will be “something you’ve never seen before”.

Created by Che Proximity’s dedicated Mazda team 1Mazda, the 15 second clip features Australian sign spinner Chris Lew who spins a number of signs related to the launch of the model through the streets of Brisbane.

The teaser campaign is running across digital and print ahead of the launch of the campaign which will air when the vehicle goes on sale this summer.

The broader campaign will also utilise the same music which is Clean Bandit’s ‘Rather Be’.

Credits:

  • Creative agency: 1MAZDA @ CHE Proximity – Creative: Dom Megna, Rogan Briggs
  • Production: Zoom Film & TV – directed by Mark Toia
  • Client: Mazda Australia
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