M&C Saatchi acquires Bang PR
Continuing the trend of creative agencies bringing in public relations expertise, M&C Saatchi has acquired Bang PR.
The announcement:
Sydney, 10 February 2012 – M&C Saatchi Australia has expanded its agency
network into consumer public relations with the acquisition of leading consultancy
Bang PR.M&C Saatchi Worldwide Chairman Tom Dery comments: “We’ve been looking
to strategically integrate public relations for some time but it’s always been about
finding the right fit and the right people for our group. We’ve talked to a lot of
people and agencies, Bang stood out on both counts. It’s a natural move for
PR to complement M&C Saatchi’s integrated advertising, digital, design, brand
development and sport & entertainment agency offerings.”Based in Sydney’s Surry Hills, Bang PR is an established consumer public relations
agency of seven years with experience across FMCG, entertainment, youth, retail,
ecommerce, community, beauty, sport, lifestyle, fashion and telecommunications.
Bang’s clients include Cadbury, Club Trading & Distribution group, National Australia
Bank, Optus, POM Wonderful and Universal Pictures.The agency specialises in creative & strategic brand direction, publicity & media
relations, event management, product seeding, social & digital media, promotions,
CSR, experiential and influencer, celebrity & ambassador programs.Bang PR Managing Director Narelle Craig adds: “Joining the M&C Saatchi network
is an incredible opportunity for the agency and our team of talented, passionate
consultants. It’s an exciting time for everyone involved and we’re looking forward to
working with the M&C Saatchi team on upcoming projects.”The agency partnership is the M&C Saatchi network’s third global market to invest
strategically in public relations behind London and New York. In July 2010, the
M&C Saatchi (UK) Group launched M&C Saatchi PR in London as the group’s first
public relations consultancy. It has a client roster that includes Orange, T-Mobile,
Hyundai, Dixons Retail, The Olympic Delivery Authority (ODA), Network Rail, 3M and
Travelex.M&C Saatchi is one of the world’s youngest and fastest growing global advertising
agency networks with 26 offices in 18 countries. In Australia it operates a range of
companies within the network: M&C Saatchi (advertising), Mark (digital and direct),
Make (digital production), M&C Saatchi Sport & Entertainment (sponsorship strategy
and activation), Re (brand consultancy), Bright Red Oranges (full service design) and
Kite (tv & content production).
Source: M&C Saatchi press release
