M&C Saatchi Melbourne appointed to car brand

M&C Saatchi Melbourne has been appointed lead agency on car brand Opel, by General Motors.

The announcement:

M&C Saatchi Melbourne has continued its new business run with appointment as lead creative agency to Opel, General Motors’ esteemed German car brand that is about to launch in Australia.

From 1 September cars bearing the Opel badge, with its distinctive lightning logo, will be on sale in Australia for the first time.

The business was appointed following a competitive pitch.

M&C Saatchi Melbourne Managing Director Jo Rozario said: “It feels great to bring a car account back into the agency.

“Opel is a World Class brand across the globe so it is a real privilege to be involved with the Opel team here to launch and build the brand in Australia.”

Opel Managing Director Bill Mott said: “It was crucial to get the best possible agency partner.

“You only get one shot at launching a new brand into a country,” Mr Mott said.

“M&C Saatchi Melbourne were extremely thorough in their approach and brought well-considered strategy and a number of creative concepts with real cut through to the table.

“Overall, their thinking was top class.”

Opel continues a streak of new account wins for M&C Saatchi Melbourne that includes Slater & Gordon in February and CPA Australia in October.

It follows M&C Saatchi Australia Group’s appointment as lead creative agency to Australia’s largest bank, Commonwealth Bank and Etihad worldwide, one of the globe’s most progressive airlines, both in February. On 30 March M&C Saatchi was retained as lead creative agency to the giant Optus account.

Source: M&C Saatchi press release

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