Strategy shake-up sees M&C Saatchi take Justin Graham, with Droga5 landing Jon Bradshaw

jon bradshaw


Justin Graham long


Droga5 has picked up respected marketer John Bradshaw as chief strategy officer with current strategy head Justin Graham moving to rival agency M&C Saatchi in a newly-created role.

Bradshaw, who split with Lion last October after two years will join Droga5 in the new year as his first ever agency-side job, and replaces Graham who will move to M&C for a newly created role in the agency of chief strategy officer.

Graham, the vice-chairman of the Australian Planning Group and one of the most respected planners in Australia, will spearhead the strategy function across the ten businesses associated with M&C Saatchi.

CEO Jaimes Leggett said: “Justin is a world class strategist who will help drive the M&C Saatchi Group forward. His expertise and experience are a perfect fit for our integrated offering.”

Bradshaw, who won a Gold Lion at Cannes with Droga5 when he was chief marketing officer at Virgin Mobile, is the first big appointment since Droga5 cemented a global deal with William Morris Endeavour earlier this year. He said in a statement:  “People ask why a client would want to join an agency? For me it’s easy when that agency is Droga5.

“It’s an opportunity to be part of a business that’s helping shape the future of marketing and advertising and changing the conversation with the client.“

Graham has been with Droga5 since 2010, moving from the global planning director at BBDO New York for Proctor and Gamble and Diageo brands, and was made chief strategy officer last October.

He said: “The M&C Saatchi ethos of Brutal Simplicity of Thought is more relevant now than ever. The power of the M&C Saatchi Group lies in its power to deliver cut-through communications at every level, from big campaigns to the nimblest of executions.

“There’s a real climate of collaboration between all the specialist businesses.”

M&C Saatchi has been looking to build its offering after losing the David Jones business in September, and has made a string of new hires including Marc van den Berg as group operations director and Tiphereth Gloria as head of social media.

Graham was a finalist in Mumbrella’s Thinker of the Year category this year and was the only ad executive listed in Boss Magazine’s Young Executives of the Year list.

Droga5 CEO Sudeep Gohil said  of Bradshaw’s appointment: “He has been an inspiring leader and has remarkable track record of success in Australia and overseas. As the conversations we have with clients continue to develop at the most senior executive levels Jon’s experience will be an incredible asset.”


  1. The Ref
    13 Dec 13
    10:58 am

  2. ..and M&C win by a knockout!

  3. fleshpeddler
    13 Dec 13
    11:15 am

  4. when did Droga win a Lion with Virgin Mobile? Surely they won their Lions with Host?

  5. Jason
    13 Dec 13
    12:15 pm

  6. Agree The Ref this is a great coup for M&C, justin an outrageous talent

  7. Mike
    13 Dec 13
    12:19 pm

  8. It;s a case of cross-fertilisation or spreading the bulldust around.

  9. for facts
    13 Dec 13
    12:22 pm

  10. Droag5 did win a lion for Virgin for their 4320 campaign with VAustralia, in fact I think they won two for the same campaign, or maybe that was D&AD, I can’t remember.

    Although Host (actually The Glue Society if you want to be completely honest) not only won lion’s but Grand Prix and Titanium as well. and of course D&AD.

  11. Guy Munro
    13 Dec 13
    12:34 pm

  12. Kudos Juz.

  13. Hi
    13 Dec 13
    1:36 pm

  14. Dear Ref and Jason

    You guys fucking disgust me. Imagine comparing who ‘wins’ when talking about two people. Mumbrella can you please moderate these types of comments. The callous indifference to peoples feelings is gob-smacking.

    Congratulations to everyone in these moves – I know both agencies well and have met both the talents and everyones a winner here.

  15. Shamma
    13 Dec 13
    1:56 pm

  16. @for facts – Jon worked for Virgin Mobile not Virgin Australia, JB had nothing to do with 4320

    the work D5 and Virgin Mobile did together was the Right Music Wrongs campaign.

  17. Hank
    13 Dec 13
    2:18 pm

  18. Nice one Mr B – congrats…..but maybe one too many buttons undone on the shirt.

  19. russ
    13 Dec 13
    2:56 pm

  20. Congrats Justin! And all the best to Droga.


  21. jimbo
    16 Dec 13
    12:21 pm

  22. congrats Juzzy – all round top bloke!