McDonald’s appoint ANZ CMO

McDonald’s has appointed Mark Lollback, formerly chief marketing officer of ANZ.

The announcement:

McDonald’s Appoints ANZ CMO

McDonald’s is pleased to announce the appointment of Mark Lollback as Chief Marketing Officer ANZ to lead its newly united Australian and New Zealand extended marketing teams.

Mark will be responsible for the strategy and execution of this new structure and will oversee ANZ marketing, Consumer and Business Insights and Menu Innovation. He will report jointly to the COO of Australia and the Managing Director of New Zealand.

Mark is an experienced Chief Marketing Officer / FMCG Marketing Professional with over 20 years of Global Blue Chip Marketing experience who has successfully transferred his skills and leadership across industries.

His last role was Global CMO (Group General Manager Marketing) at ANZ Banking Corporation. Prior to ANZ Mark spent nineteen years with Unilever in many senior international marketing roles. Mark’s last role at Unilever was as the Global Chief Marketing Officer in a Joint Venture between PepsiCo and Unilever based in New York, USA.

Helen Nash, McDonald’s COO said, ‘’Mark joins McDonald’s with world class marketing experience and an excellence in strategic thinking and segmentation. He is a passionate leader who holds a proven track record in building strong, high performance teams.’’

“His wealth of experience will ensure McDonald’s continues with its marketing successes and positions us strongly as we implement the new ANZ structure.’’

Source: McDonald’s press release

Comments


  1. Mitch
    20 Jan 12
    9:08 pm

  2. Well don’t sit there on all your blue chip marketing experience, bring back the McFeast…

    I bought a McOz mistakenly thinking of the McFeast only to find vile beetroot in it…

    You better watch out Macca’s – you wil soon have Melinda Tankard Reist and the rest of her Maude Flanders impersonating cohorts shrieking won’t you please think of the children.

    Background: Maude Flanders was a devout Christian who once attended a Bible camp to learn how to be more judgmental. I do not think Melinda needs to go to bible camp

  3. Anon
    22 Jan 12
    2:35 pm

  4. Former ANZ CMO appointed to CMO ANZ – very confusion