McDonald’s launches steak products with ‘Big Lunchbox’ activation and campaign
McDonald’s is promoting the arrival of rump steak on its Real Choices menu with a campaign created by DDB Sydney which sees the fast food chain create its own ‘big thing’, the Big Lunchbox.
Like Australia’s other famous ‘big things’, such as the Big Pineapple, the Big Banana, the Big Ram or the Big Rocking Horse, the Big Lunchbox is a giant red lunchbox. The Big Lunchbox is featured in McDonald’s TV campaign and also will travel around Australia where it turns into a pop-up restaurant that serves the new Mini Steak Taster Wrap.
https://www.youtube.com/watch?v=MllzfyZaEoQ
McDonald’s chief marketing officer Mark Lollback said: “To celebrate the arrival of 100 per cent Aussie rump steak to our Real Choices menu, we’ve added to Australia’s world famous list of ‘big things’ with the Big Lunchbox. But this is no ordinary lunchbox; as well as taking centre stage in our TVC, over the next month it’s also travelling around Australia and transforming into an extraordinary pop-up restaurant that serves our delicious Mini Steak Taster Wrap.
Yeah, na….
only guess where that steak came from….
“Like Australia’s other famous ‘big things’, such as the Big Pineapple, the Big Banana, the Big Ram or the Big Rocking Horse, the Big Lunchbox is a giant red lunchbox.”
Am I the only one laughing at this sentence? Last time I checked, none of those other big things was a giant red lunchbox.
@where: probably just beside the arse, given the patties are lips and arseholes.
All 100% beef though.
The TV is all about a lunchbox that transforms boring lunches into fresh, amazing ones. The press release is all about the next big thing in Australia. So what’s the actual idea then?