McDonald’s launches World Cup flavours spots

McDonald’s has kicked off its World Cup ad campaign in Australia launching a new range of burgers themed on the countries competing in the tournament.

The ad feature a pair of overexciteable Brazilian football commentators describing the attributes of the new range, with Australia, Brazil and Spain all represented in different foodstuffs, with burgers coming in a “soccer ball bun”.

The Autralia burger

https://www.youtube.com/watch?v=VkTrIe_1FXI

The Brazil Burger

https://www.youtube.com/watch?v=e6V5Cg-FjQE

Spanish Brekkie Wrap

https://www.youtube.com/watch?v=EuSLbzWOTfo

The spots are understood to have been created by DDB Sydney.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

topics Australia Brazil burger FIFA food McDonald's Spain

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Comments: 2

Stillness 23 May 14

Australia with an ‘s’…

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Jacqui 26 May 14

Are these flavours supposed to have anything to do with the country they are representing?

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