McDonald’s rolls out Sam Kekovich in lamb TV ads

Burger chain McDonald’s has launched the above-the-line part of a campaign to introduce lamb to its menu.

The campaign features former footy legend Sam Kekovich, a brand ambassador for the lamb industry in the Meat & Livestock Australia ads.

McDonald’s launched the below-the-line part of its lamb campaign just over a week ago.

The ads were created by DDB Sydney, which works on the brand with rival agency Leo Burnett Sydney.


  1. Stuart
    21 Aug 12
    1:27 pm

  2. The McDonald’s “Mary had a Little Lamb” billboard ads are appalling. Whilst we all know meat comes from animals no-one wants to be reminded of it.

  3. the real issue
    21 Aug 12
    2:40 pm

  4. i loved the billboards. i laughed so hard.

  5. Jenna
    21 Aug 12
    3:16 pm

  6. I think these ads are great, really endearing. I laughed out loud when Sam Kekovich hugged the young manager (who appropriately looks about 16); sometimes the simplest gets at the best.

  7. Richard Moss
    21 Aug 12
    6:07 pm

  8. I agree. These ads are well directed and beautifully balanced, the result stays with the viewer and leaves a desire to see the ad again. The “hug” is beautifully managed and the desired results are well in evidence.

    My only niggle is this; the “Sony Jim” comment by Mr Kekovich needs just a few grains of added sugar, apart from that, I think his work in the ads is flawless.

  9. Ellery B
    22 Aug 12
    2:54 pm

  10. God, Sam Kekovich is a disgusting human being.
    Yes, I’m a ‘farkin’ vego poofter’ etc etc, but this is just vile. The ‘humorous’ marketing of the consumption of a baby sheep carcass? What is WRONG with you people?

  11. Stuart
    22 Aug 12
    4:02 pm

  12. Humour and food occupy different footholds for mine, particularly association of the animal and the food..

  13. Anonymous
    26 Aug 12
    9:34 am

  14. You two (above) are fools! Get a life!

  15. lucy
    27 Aug 12
    10:52 pm

  16. Pretty sure it is you anonymous that is a fool. A lamb is a baby. I would love to see you or someone in your family who is a child to be cooked up for a burger. You clearly have no life and your existence isn’t particularly needed either.

  17. mike
    28 Aug 12
    6:31 pm

  18. I think this ad makes the Mcdonalds staff look unintelligent and nosy. I don’t understand why the young man in the ad cant make the new burger even with a clear diagram in front of him that anyone can understand within seconds of seeing. Not only does he need someone to explain it to him too, let alone the 3rd nosey girl who cant help but butt in to disclose the last 2 ingredients that are bleedingly obvious to all.

    I get the feeling the the ad was not only meant to tell us consumers (shuddering at that word) that they have a new lamb burgder and it would be ‘unaustralian’ not to eat it – but also a recruitment ad for potential new dumb Australians to work in their ultra controlled, no thought work environment that is filled with good looking youthfuls. I dont mean to insult Mcdonald workers, and i concede i may be reading much to far into this, but in my opinion this ad does the company’s image & its employees no favors.