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NZ snow-goers wear matching outfits to promote Air NZ flights to ski fields

Air New Zealand is pastiching the “meanwhile in…” internet memes in its latest campaign promoting its direct trans-Tasman services to the South Island ski fields.

The “Meanwhile in…New Zealand” campaign, created by online content creator Diaries Downunder, features two snowboarders and a skier all wearing matching woollen skivvies and pop-pop beans who proceed to ski and board down Central Otago’s Isobel Glacier.

Destination Queenstown CEO Graham Budd said: “All ski resorts will be open and ready this week to welcome Australian skiers, boarders and holiday makers – so now is the time to book your seat for an unbeatable winter experience in Queenstown.”

Complementing the video is a social media campaign which offers customers who hit the South Island slopes this season the opportunity to win back the cost of their airfares by hashtagging their experiences using the hashtag #meanwhileinnz.

Examples of the meanwhile in…memes:

meanwhile in...memes

 

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