News

Meat & Livestock Australia builds billboards that smell of meat

Meat & Livestock Australia has built a series of billboards that give off steam and the smell of cooking meat.

Across Sydney, roadside poster sites and bus shelters will waft barbeque scents as part of the “That’s your Beeflex” campaign.

Credits:

Client: Meat and Livestock Australia
Media agency: UM
Creative agency: BMF
Supersites: APN Outdoor, Ooh! Media.
Scented bus shelters: JC Decaux

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.