F.Y.I.

Media agencies unite against media owners in charity cricket clash

The pre-match banter in the lead up to Tuesday’s Big Clash cricket match is heating up.

The release:

Presented by Fairfax Media, the “Big Clash” will see rival media agencies unite for the day against a combined team of competing media owners, in a special 20/20 charity cricket match for industry foundation UN LTD.

While they’re usually going in to bat against each other over clients and campaigns – the teams will put the media game aside when they take the field at Sydney Uni Oval.

Generous pre-match pledges have already smashed the initial $20,000 fundraising target. More than $22,000 has been raised for youth disadvantage to date – and some of the industry’s most prolific batsman believe there’s scope for the event to attract even more funds, through fan participation on the day.

Captaining the media owner team, Fairfax Media’s Chris Freel said, “there will be plenty of half time entertainment, crowd participation and lots of opportunity to get involved and contribute on the day.”

In addition to the winning team trophy, prizes to be collected on the day include: a signed Perth Scorchers Winning Premiers team shirt, donated by the Big Bash League; a cricket bat donated by ARN and signed by their key talent and two iPads donated by Mumbrella.

“It promises to be a smashing day out and all in aid of a very good cause so we’re inviting the whole industry to come along, support and enjoy the fun,” said Chris.

Olly Smith, Sydney Sales Director at JC Decaux said: “Those agency boys have been sneaking in extra net sessions. They’re taking things very seriously but had better be prepared for a tough contest. Having seen a couple of them in the nets it could be more embarrassing for them than some of England’s recent games!”

Mark Coad, CEO at PHD said: “These publisher boys have nothing. They’re all talk and no trousers.”

Paul Brooks, Managing Director Amplifi at Dentsu Aegis Group said: “I am looking forward to the Clash. What the agency side lack in youth, fitness, ability and teamwork, should be enough…”

Mark Frain, National Sales Director at MCN said: “I think the game will be like the pointy end of a media negotiation. Don’t pay attention and the added value will come in the form of chin music!”

It will be down to match umpires Leigh Terry and John Sintras to keep the sledging at bay on the day, and they expect an epic battle. “We expect the sledging ability on show to be world class. Let’s hope the sporting ability can match it,” said Leigh.

Carol Morris, UN LTD General Manager said: “The funds raised so far, and the widespread support behind this event is just remarkable. I think we can safely say The Big Clash looks likely to become an annual event for UN LTD and we couldn’t be happier”.

The event kicks off at 4pm although gates open from 3pm. There will be food and drinks laid on by sponsors and a $10 admission cost, all of which will be donated directly to UNLTD.

Event details:

The “Big Clash”

20/20 Charity Cricket Match

Agency All Stars v Publisher Legends

Time: 4pm

Date: Tuesday 3 March

Venue: Sydney Uni Oval, Camperdown

Source: Unltd

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