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Media agency MPG takes the blame for using ‘Abo’ search term for Tourism NT

Media agency MPG has issued a grovelling apology taking the blame for a blunder that saw client Tourism NT buying the Google paid search term “Abo”.

As Mumbrella revealed yesterday, the offensive term linked to Tourism NT’s Travel NT website.  

In an apology published this afternoon, MPG said:

“MPG wish to unreservedly apologise for the inadvertent selection of the word as a search term. MPG recognise that it was a mistake, an oversight and is unacceptable.

“Tourism NT did not specifically approve this search term as part of 128,000 search words employed for their business.

“MPG recognise that this term is highly offensive and apologises for any offence caused and its search procedures have been reviewed in order to prevent such errors reoccurring.”

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