Mumbrella to hold Media Metrics Masterclass on dawn of radio’s new measurement system
Mumbrella is to hold a Media Metrics Masterclass offering an update on the major changes currently taking place in several of Australia’s media currencies. Media metrics underpin the negotiations between media companies and the advertisers and media agencies they trade with.
The half day event, being held in Sydney on Monday March 10, will come just one day before the radio industry sees the release of its first ratings under the new system provided by measurement company GfK.
As well as the updates in changes to radio, the masterclass will also offer a session from Ipsos, covering EMMA – Enhanced Media Metrics Australia – which was introduced as a new readership measurement for newspaper and magazine mastheads last year.
ComScore, which is the new measurement provider of digital audiences for the Audited Media Association of Australia, will also present, as will MCN which will explain its panel system for measuring subscription television audiences.
The Mumbrella Media Metrics Masterclass comes nearly four years after the event was first launched following the introduction of the MOVE out of home measurement system.
