Mediabrands’ Airborne hires Andrew Sidwell in creative strategy role

Andrew SidwellMediabrands’ creative agency Airborne has hired Andrew Sidwell in a newly created role as as creative strategy and ideas director. Sidwell was formerly national creative solutions and ideas director at Southern Cross Austereo (SCA).

Sidwell will work primarily with Airborne managing director Scott Player and other business leaders. He was responsible for setting up the Austereo Innovation Group and had headed up the Kia and Federal Government business for the broadcaster. 

Player said in a release: “Andrew is a unique talent. Full stop. I have had the pleasure of working with him in the past and he is digitally savvy, a dynamic and surprising thinker, and a unique problem solver. His talents impact client outcomes in a most demonstrable way and he will be a big asset for Airborne and Mediabrands.”


  1. Bitter and Twisted
    26 Jun 12
    11:52 am

  2. Why do all creatives wear those black rim specs?

  3. Rushdie
    26 Jun 12
    12:08 pm

  4. and they’re crossing their arms again.

  5. essy
    26 Jun 12
    1:16 pm

  6. I worked with Bag for a number of years and he is without doubt one of the most innovative thinkers going around. Well done to all.

  7. big ears.
    26 Jun 12
    1:20 pm

  8. In the drive to be different, they all end up the same.

  9. 4 Eyes are better than 2!
    26 Jun 12
    1:23 pm

  10. I like the spectacles.
    Black rims.

  11. Your Face
    26 Jun 12
    1:24 pm

  12. Black rims FTW!

  13. OPSM
    26 Jun 12
    1:44 pm

  14. Andrew has perfect 20/20 vision.