Mediacom Melbourne brings former Mitchell’s boss Allen Scash out of retirement
Mediacom Melbourne has hired former Mitchell and Partners’ managing director Allen Scash to be its new non-executive chairman.
The announcement will see the well-respected Scash come out of retirement to take up the new position at the media agency.
The move comes at a time when Mediacom Melbourne is fighting to retain a number of key accounts, including the AFL and Energy Australia, with Scash saying, in a statement: “I had no intentions of coming back to the industry, having been quite happy playing golf and fishing, but there’s a great team there at MediaCom and I feel like I have a lot to add”.
The appointment is effective immediately, with Mediacom adding that the appointment is in addition to its existing Melbourne management team of MD Anny Havercroft and GM Brett Elliott.
Scash is a well known in the Melbourne market, having led Mitchell and Partners, Optimedia and ZenithMedia throughout a 40 years period.
The media agency executive left Mitchell’s just under two years ago with Sean Seamer, MediaCom’s CEO, adding: “Scash is a legend in our industry. He knows the Melbourne market inside out and I’m honoured that we have managed to garner his support”.
Mediacom Melbourne has lost a number of accounts in recent years, including Seek, Treasury Wine Estates and Bayer.
The news comes at the same time that rival Initiative has announced it has hired Mediacom executive Simon Reid as the agency’s investment director.
Reid is a 13-year media veteran where he led key accounts such a Specsavers and has previously worked at Optimedia.
“Simon’s high level of professionalism and media insights makes him the perfect fit for us as our investment lead,” said Initiative Melbourne managing director Stephen Fisher.
“With recent new business wins such as Simplot and Jemena, as well as expanding work for existing clients, Simon’s appetite for creative media solutions is inspiring and we’re looking forward to his contributions to the Melbourne team.”
Nic Christensen
Mediacom senior management are clearly concerned that they have no senior leaders in Melbourne – ouch!
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Lose 3 big clients, and their solution is to spend money to hire another senior executive.
Well played
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A nice way to grow their share in print I guess.
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Awesome news. Congratulations Scashy!
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http://tinyurl.com/j6xy93f
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Money from GroupM would probably pull me out of retirement too, mate! Will be interesting to see how Mediacom goes in their current pitches.
Also, great news for Reidy and Initiative!
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Not sure the Melb old boys relationship club is as relevant as it was 10 years ago. Interesting move considering …
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The man is a legend. Good luck Scashy!
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just want Mediacom needs!
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An absolute gentleman. Go MediaCom!
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