MediaCom resigns Blackmores after winning $30m PharmaCare account from Starcom

PharmaCare brand Brut deodorant

Media agency Starcom has parted ways with client of four years PharmaCare, with the business going to MediaCom.

Starcom said in a statement that no redundancies would result, as the Publicis Groupe agency continues to grow its Sydney operation on the back of clients such as Optus.

After winning the estimated $30m account in a pitch with Starcom and Ikon Communications, MediaCom has resigned conflicting client Blackmores – which has smaller billings.

Starcom CEO John Sintras said: “We would like to thank PharmaCare for the opportunity to work with them successfully over the past four years and acknowledge them for the relationship we have formed with them over that time. We wish them the very best for the next stage.”

PharmaCare CEO, Vincent Tan said: “Our business has grown rapidly over the last several years and we have only recently taken the opportunity of reviewing our Media and Communications requirements.  In the process we have chosen an Agency that we believe will suit our current and future requirements. We thank Starcom for the work and contributions they have made for the last 8 years, it was time for a change.”

Mark Pejic, MediaCom CEO noted: “We are very proud and delighted to begin working with a great Australian business partner. The story of PharmaCare’s evolution as a business is in the true spirit of Australian entrepreneurship. We look forward to delivering them very best work and results over a long term.”

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