F.Y.I.

Mediata appoints head of product and innovation in Sydney

Asia Pacific audience management and targeting platform Mediata has welcomed John Stones to the Sydney office as head of product and innovation.

The announcement:

SYDNEY: 03.09.13: MEDIATA’s Chief Executive Officer, Lincoln Eastment, officially welcomed John Stones to the Sydney office.

Lincoln stated, “In an advisory role over the last few months and working closely with MEDIATA’s Hong Kong based Managing Director Ali Ryan, John has been instrumental to the company’s recent rebrand and repositioning of its core propositions.”

“We look forward to working with John with his fresh approach to drive the next stage of our company’s growth”, added Lincoln.

John said, “I am excited about leveraging MEDIATA’s technology platform, proprietary data and strong agency relationships to develop the next phase of our audience targeting products. Our focus at MEDIATA is to continue to bridge the gap between an advertisers target audience and the audience they are actually delivered.”

John previously held strategy leadership roles with Komli and Exponential, both significant players in the advertising technology space.

Source: Mediata press release.

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