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Medibank creates dinosaur themed playground in the aim of encouraging kids to play outside

Medibank_playground_2Medibank has built a dinosaur play space with the aim of encouraging more physical activity and better health amongst children.

The stunt, which was part of the Generation Better campaign created by Whybin\TBWA Melbourne, saw an “imaginative play space” set up in Yarraville, Victoria based around “Mimi the muttaburrasaurus”, a species that live in Australia around 100 million years ago.

The play space included a landscape of giant egg cubbies and pre-historic trees with climbing ropes between them along with a 3.5 metres tall and 7 metres long dinosaur kids could play with.

Medibank McNish Reserve Interactive Play SpaceComplementing the play space, is an illustrated children’s book featuring Mimi called “BAMM! THWONG! SPROING! PHROOMP! WEEEE! Playing outside is the best”. It aims to encourage kids to go outside to play.

Credits:

  • Client: Medibank
  • Creative Agency: Whybin\TBWA Group Melbourne
  • Executive Creative Director: Paul Reardon
  • Creative team / Design: Tara Ford & Daniel Pizzato
  • Executive Producer: Karolina Bozajkovska
  • Playground Build / Design / Fabrication: Big Fish Workshop
  • Content Filming: Guilty Productions
  • Director: Edwin McGill
  • Producer: Jason Byrne
  •  Account Service & Planning:
  • Group Account Director: Belinda Williams
  • Senior Account Director: Cassie Cobain
  • Account Manager: Jeremy Wilson
  • Senior Planner: Kees Kalk
  • PR Agency: Eleven PR
  • Storybook:
  • Writing/Art Direction: Tara Ford and Daniel Pizzato
  • Illustrator: Annie Davidson
  • Producer: Karolina Bozajkovska
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