News

Medibank shifts ad account from Patts to Whybins

Mediabank has moved its advertising business to Whybin\TBWA Melbourne after a pitch that involved incumbent GPY&R Melbourne, Mumbrella can reveal.

The pitch kicked off in November last year as part of a “best practice review of suppliers”.

Patts Melbourne’s newly promoted MD Steve Doherty confirmed the news. He told Mumbrella: “Unfortunately, we didn’t win the pitch, but life goes on. We wish the client well.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.