Medibank shifts ad account from Patts to Whybins
Mediabank has moved its advertising business to Whybin\TBWA Melbourne after a pitch that involved incumbent GPY&R Melbourne, Mumbrella can reveal.
The pitch kicked off in November last year as part of a “best practice review of suppliers”.
Patts Melbourne’s newly promoted MD Steve Doherty confirmed the news. He told Mumbrella: “Unfortunately, we didn’t win the pitch, but life goes on. We wish the client well.”
Well done Melbs!!!!
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Rough day for Patts losing both Arnotts and Medibank…
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Whybins are on a roll
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