Melbourne Heart FC: you can have all the tricks in the book – but here, all that means nothing if you don’t have heart

The Sphere Agency has launched a new campaign for Melbourne Heart that focuses on the passion and ‘heart’ the players and fans have for the Melbourne soccer team.

The narrator in the ad says: “You can have the most powerful leg in the land from outside the box, possess incredible pace, be deadly from the spot, and have all the tricks in the book. You might have played at the highest level in Europe, had thousands chant you name. But here, all that means nothing if you don’t have heart.”

The campaign will run across TV, outdoor, press and radio.

David Lyon, GM of fan engagement for Melbourne Heart, said: “We aim to ignite the latent passion inside everyone who has ever watched, played or supported football. And the great thing is this campaign really lets our members take centre stage – their passion and heart is part of what makes our game so great.”

Michael Abdul, MD of The Sphere Agency, added: “The campaign really came from the simple insight that Melbourne Heart is a team built on passion and commitment to the game. After all, this is a club founded by a diverse group of business leaders who had one thing in common – a love for football. It’s a love that’s shared by Heart players and fans alike. Now we want all of Melbourne to feel that same passion.”

Comments


  1. Nice thought
    1 Oct 12
    1:08 pm

  2. Reckon it could have been executed better though.

  3. Anonymous
    1 Oct 12
    2:21 pm

  4. nice one…….

  5. Pele
    1 Oct 12
    3:17 pm

  6. Generic “me too” sports advertising.

  7. Anoymous
    2 Oct 12
    11:40 am

  8. Yep with a bit more heart.

  9. JG
    2 Oct 12
    12:16 pm

  10. A load of dribble .. ?

  11. Strauchanie
    2 Oct 12
    3:35 pm

  12. Pretty standard sports club marketing.