Melbourne International Film Festival takes aim at Euro-trash film-makers in new TVC

The Melbourne International Film Festival has launched its new TVC to coincide with the launch of its film program.

The TVC was conceived by Clemenger BBDO Melbourne and mocks the stereotypical pretentious European film-maker.

It follows the success of Clems’ TVC for MIFF 2011 called Potato Peelers featuring Geoffrey Rush which was shortlisted in this year’s Cannes Film Lions category.

Client: Melbourne International Film Festival
Agency: Clemenger BBDO Melbourne
Production Company: Revolver
Director: Glue Society – Matt Devine
Offline Editor: Dan – The Editors
Online Editor: Fin Design
Colourist: Julian Ford – Fin Design
Music/Sound design: Byron Scullin – Electric Dreams
Peta Einberg Casting
Cast: Angus King, Dale March, Debra Krizak


  1. Lucio
    13 Jul 12
    8:27 am

  2. Great work.

  3. waldo
    13 Jul 12
    12:28 pm

  4. No credit for the Production House Producer???? Oh yeah, that’s right. Producers aren’t creative. Pig’s arse.

  5. Ham
    13 Jul 12
    1:02 pm

  6. Calm down Waldo. The writer of the ad isn’t even credited.

  7. Jeepers
    13 Jul 12
    2:04 pm

  8. Not a fan sorry, that was very boring and forced imho

    Poor acting as well

  9. Daniel
    13 Jul 12
    3:41 pm

  10. Preferred last year’s ad to this one. This is very flat and forced. I could have written a better one in my sleep.