Melbourne radio ratings: 3AW builds on big market lead

3AW breakfast's Ross Stevenson and John Burns

Melbourne’s most popular radio station – 3AW – has widened the gap at number one, recording the biggest jump in the Nielsen ratings from 24 June to 1 September.

The Fairfax-owned AM station jumped from 15% to 16.2% audience share Monday to Sunday, with the biggest listenership spikes at breakfast and in the evening.

The 3AW breakfast show with Ross Stevenson and John Burns – which was up by 2.5 percentage points – now enjoys a massive 21.6% share of morning listeners, one of the most dominant positions in Melbourne radio.

The station’s drivetime audience also grew slightly, up 0.2 percentage points to 12.8% share Monday to Friday, but it is probably too early to say whether the impact of the sacking presenter Derryn Hinch in late August had any baring on the result.

ARN’s Mix101.1 was the survey’s biggest casualty, down 1.4 percentage points to 6.2% share Monday to Sunday, and fared even worse in the weekday ratings, after a decent showing in the last survey.

Its dwindling audience allowed Triple M, which had an awful last survey, to recover sixth place in the market.

Fox FM held on to second spot, barely budging from 10% audience share.

ABC774 was down 0.5 percentage points at third spot, allowing Gold and Nova 100, which grew to 8% and 8.1% audience share respectively, to gain some ground.

The ratings come the week after Melbourne’s radio market suffered the biggest revenue fall of any of Australia’s metro markets, down 7% to $17.07m, according to Commercial Radio Australia.

Melbourne’s Monday to Sunday ratings:

Melbourne’s Monday to Friday ratings:

Comments


  1. H
    11 Sep 12
    11:33 am

  2. It’s good to be the Olympic rights holder!

  3. Stickler
    11 Sep 12
    1:10 pm

  4. “The 3AW breakfast show … enjoys a massive 21.6% share of morning listeners, one of the most dominant positions in Melbourne radio.”

    Surely that is one of the most dominant positions in Australian Radio.

  5. N
    12 Sep 12
    10:13 am

  6. As usual 3AW con everyone into thinking they are it and a bit. For all people 25-54 they rank joint 5th in cume with Smooth with a 281,000 cume! Great radio station to advertise on if your ICP is 55yo+