Melbourne radio ratings: TripleM biggest loser as 3AW stays dominant
3AW breakfast’s Ross Stevenson and John Burns
The Melbourne radio ratings remained largely stable for the sixth survey of the year, with 3AW remaining the dominant force and FoxFM staying exactly static in its lead in the total people FM market.
Southern Cross Austereo’s TripleM was the biggest loser of the survey, down 0.5 points in total people to a 7.1 share, slipping behind rivals Gold and Nova which had 7.6 and 7.3 shares after gains of 0.4 and 0.5 respectively. Mix101.1 also dropped back 0.4 points to 5.8.
TripleM’s issues came from the breakfast team of Eddie McGuire, Luke Darcy and Mick Molloy dropping 0.5 points, but remaining top of the FM heap with 8.5, and a 1.3 point drop in the evening slot as the AFL season wrapped up.
FoxFM’s breakfast remained static with an 8 share, while Nova’s Meshel and Tommy edged ahead of Mix101.1’s Chrissy Swan and Jane Hall and Gold’s Brig and Lehmo. Fox jumped 0.5 points to 6.7, as the Mix and Gold pairings dropped 0.2 to 6.5 and 6.4 respectively.
Melbourne radio ratings: Survey 6, Melbourne total people Jun 13 to Sept 20. Source: GfK
Fairfax Radio Ross & John on 3AW dominated the breakfast slot with 18.3 points, down slightly, while ABC774′ was second in the timeslot with 13.4 share, down 1 point on the last ratings. 3AW’s overall share was 13.6, ahead of ABC774’s 11.
3AW also dominated Drive with an 11 share, while Gold climbed 0.7 into third on the FM ladder with 7.9, behind Fox’s 9.1, which had a drop of 0.3 points for Dan and Maz, and Nova’s Kate, Tim and Marty dropping 0.4 to 8.9.
The Australian Radio Network’s nationally syndicated Tim ‘Rosso’ Ross Drive show on Mix101, Nova network station SmoothFM’s Byron Webb and TripleM’s James Brayshaw Billy Brownless all picked up 0.1 share to 6.4, 6.6 and 7.4 respectively.
ARN’s national content director Duncan Campbell said he expected Melbourne to be the “most competitive market next year”, but said the network was not looking at making line up changes, although it was looking at the possibility of rebranding Mix to Kiis following the footsteps of the Sydney sibling.
He added a recent marketing campaign around the country by rivals Nova had paid dividends, adding they had had a “softer” start to the ratings year than he expected.
Nova Entertainment group program director Paul Jackson said the group had been consistent in its marketing adding he was “delighted” with the Nova stations across the board, adding they were not anticipating making any changes to their shows for next year as they look to build on consistency.
Melbourne radio ratings: Survey 6, Melbourne total people M-F and breakfast June 13 to Sept 20. Source: GfK
Alex Hayes
Your reports need to have a date affixed to them. Otherwise it’s difficult to determine whether you are reading about the most recent survey or a previous one. This is my biggest gripe with many web pages. When was the article written? This is so important to be able to assess whether it is relevant to the information you are seeking.
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Hi Rob,
If you look at the bottom of every article there’s the date and time they were first published.
Cheers,
Alex – editor. Mumbrella
Two AM stations have more than 25% of the audience between them (and only one of them is carrying advertising). What does this say about Melbourne audiences? Or does it say something about Melbourne FM?
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Great 3AW are nimber 1 in the Melbourne. Tghere is a great cnace that Mix 10-1.1 will branded to asKiis 101.1 and their talented announcers will be signed by 3AW and the current Mix listeners & revenue will come to 3AW.
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