News

Rabo Direct Rebels ad focuses on the long road ahead

Whybin\ TBWA\ Tequila has created an ad campaign to promote finance brand Rabo Direct’s sponsorship of new Super 15 rugby franchise the Melbourne Rebels.

The ad focuses on the uphill battle faced by the team.

Greg McAweeney, GM of Rabo Direct, said: “We aim to act differently to the way other sporting sponsors might act.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.