Melbourne Storm ramps up ‘No ordinary team’ offensive

Grey has followed up the launch of its ‘No ordinary team’ campaign for Melbourne Storm with a series of 60-second videos and a poster push.

The videos will run on Storm’s Facebook page as well as the club’s website.

The first in the poster series features club coach Craig Bellamy.

This poster promoting Storm’s first home game featuring Billy Slater will run in newspapers from Monday next week.


  • Executive Creative Director – Michael Knox
  • Art director – Josh Murrell
  • Writer – Sharon Condy
  • Business Director – David Dumas
  • Senior Account Manager – Samantha Huyer
  • Agency Producer – Sandi Gracin / Karolina Bozajkovska
  • Production Company – Snakes & Ladders
  • Directors – Pete Moore / Pat De Teliga
  • Producer – Louise Smith
  • Sound – Risk


  1. ohnose
    2 Mar 12
    2:23 pm

  2. At least they are telling the truth.
    They are no ordinary team alright, they are a bunch of f(edit by Mumbrella)en cheats and w(edit by Mumbrella)ers

  3. Greg
    2 Mar 12
    3:38 pm

  4. To be fair they are the only team propped by the NRL ( now independent commission)

    That is far from ordinary

  5. Macca
    5 Mar 12
    12:46 pm

  6. Well done. Good campaign. A bit deeper than the typical vanilla stuff served up every footy season. I like the Storm more now for having seen this.