MercerBell expands strategy team
Ad agency MercerBell has appointed strategy director Jess Littlewood to the board.
SYDNEY, 10 DECEMBER 2012: MercerBell has given strategy director Jess Littlewood a seat on the management board as she heads up a bigger and more broadly experienced strategy team.
Littlewood, who joined the agency in 2008, now oversees a department that includes the skills of brand strategy, CRM, digital strategy, social strategy, community management and data strategy through sister agency, ngage.
“Our skills have grown and expanded as our clients have asked for more and diverse strategic work to be completed. Jess has the perfect blend of leadership and strategy skills to ensure we continue to offer our clients the very best advice,” said Nick Mercer, CEO of the MercerBell Group.
MercerBell has recently completed specific strategic projects for clients including RSVP, MasterCard and BT Financial. For the recent Nestlé Maggi ‘Fists of Fusian’ campaign, strategy drove the creation of the social media campaign.
Littlewood said: “Our strategy team has been built to deliver the committed customer relationships we strive to achieve for our clients – from defining our clients’ marketing problems through to delivering insight-driven solutions, we then measure and learn from these strategies to optimise activity going forward.”
The team works closely with ngage, MercerBell’s data planning and analytics consultancy to integrate data insights and learnings into their strategies.
In addition to Littlewood, the team also includes strategy planner Amy Kousis who specialises in CRM, social media manager Carly Drew and digital strategist Maura Tuohy who was recently named ADMA Young Marketer of the Year.
Mercer said: “Jess has made a great contribution to strengthening our strategic offering for our clients, as well as the agency itself. We are thrilled that she will continue to help shape our business in a more formal way as part of the management board.”
Source: press release