Allianz sticks with Ahhh moments theme for new ad
MercerBell has revealed the latest ad in the Allianz Insurance ‘Life’s full of Ahhh moments’ campaign.
The new commercial continues with the campaign’s popular theme of showing people in the midst of accidents and calling the insurer for help.
Dominic Brandon, Allianz group manager marketing and brand, said the success of the campaign will see Allianz deploy it across all channels: “This next phase allows us to move beyond our traditional channels of TV and radio where the audio link with our brand name has worked so well, and bring Ahhh moments to life in other media channels.”
The move will see sponsorships with Foxtel during the football season, with the insurer broadcasting ‘Ahhh moments of the round’ such as dropped catches and near misses. It will also include sponsored radio segments that invite listeners to describe their own moments when things have gone wrong.
CREDITS
Group Manager Marketing and Brand, Allianz – Dominic Brandon
Marketing Services Manager, Allianz – Margarita Ballon
Senior Marketing Manager, Direct Insurance, Allianz – Russell Walsh
Executive Creative Director – David Bell
Senior Copywriter – Liz Kain
Senior Art Director – Michael Nikotin
Copywriter – Rob McEvoy
Senior Account Director – Lorraine Gormley
Senior Account Manager – Tim Barrett
Director – Brendan Fletcher
Producer – Michelle Parker
Agency Producer – Baz Milas
Editing – Heckler
Post Production – Heckler
Sound – Song Zu
Attaching your brand to people’s worst feelings and worst case scenarios will not create any long term returns. I’m tempted to create a parody campaign where people actually say “ahh fuck”.
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Ahhhhhhhhh am going to insure with another company because your ads are dreary.
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