F.Y.I.

Merlin Entertainments Group ANZ appoint Mango

Mango has been appointed PR agency for Merlin Entertainments Group ANZ, with Mango to work across many tourism and entertainment attractions including Sea Life Sydney Aquarium, Wild Life Sydney Zoo, Madam Tussauds Sydney, Manly Sea Life Sanctuary and Sydney Tour Eye.

The announcement:

Mango has been appointed PR agency for Merlin Entertainments Group ANZ.

This includes many of Australia’s leading tourism and entertainment attractions including SEA LIFE Sydney Aquarium, WILD LIFE Sydney Zoo, Madame Tussauds Sydney, Manly SEA LIFE Sanctuary and Sydney Tower Eye.

Work on the NSW attractions will be effective from May 1 2014, and the partnership will also extend to New Zealand with Mango NZ working on Kelly Tarlton’s SEA LIFE Aquarium from July 2014.

Mango Sydney Managing Director, Claire Salvetti, commented, “We are delighted to have the opportunity to work on these iconic attractions.

“Merlin really values the role of PR in driving visitation to its attractions. We’re looking forward to implementing a strong strategic direction that results in a commercial impact across the Merlin Entertainments portfolio in the region, as well as ideas that bring each attraction to life across multiple earned media platforms.”

Merlin Entertainment’s Public Relations Manager ANZ, Kristy Enright, said, “Mango is a strong cultural fit for our brand. Throughout the pitch process it was evident that the team really understood our public relations needs across all of our brands. We look forward to the relationship commencing”.

Source: Mango media release

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