Merrick Watts to talk radio promotions at Mumbrella360
Radio presenter Merrick Watts is to discuss what makes for a great commercial radio promotion in a session at this week’s Mumbrella360.
Watts, currently co-presenter of 2DayFM’s breakfast show in Sydney, is one of the country’s most experienced radio presenters.
The industry veteran will discuss with conference moderator Paul Murray his attitude to brand integration and what makes a successful promotion.
Watts’ commitment to involving brands in his show has gone as far as cold calling the marketing manager of Meat & Livestock Australia as part of an on air stunt to pitch to replace Sam Neill as the organisation’s red meat spokesman.
https://www.youtube.com/watch?v=3fXoEZVCsjQ
As well as his current Today Network role, Watts has presented the drivetime show for Triple M and was a long time presenter of the Merrick & Rosso breakfast show for Nova in Sydney.
Watts’ panel takes place on Thursday afternoon. Details of the Mumbrella360 program, along with how to buy tickets are available on the conference website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I like it. Merrick has a certain charisma that lends well to this style of ad.
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